Digital Marketing • Research • SEO •
There are a number of reasons why visitors might leave your website immediately. It’s important to know what they are in order prevent or minimize unnecessary bounce rate issues altogether.
In this post, we’ll discuss the top 6 reasons why your website visitors aren’t continuing to browse your website.
Many website owners notice a sudden increase in bounce rates right after launching their new site. This can happen for many different reasons. From having some bugs that were not found during testing, using stock photos with no personal touch, to low-quality content. One thing is for sure, if you’re running into higher than normal site abandonment problems, then it’s time to take a closer look.
In order to keep your website visitors around, engaged, and clicking through to other pages on your site, make sure your site doesn’t have any of the following problems:
1. Slow page loading times will definitely push visitors to leave your website
A study by Akamai Technologies found that 47 percent of users expect a web page to load in 3 seconds or less. If your pages are taking longer than that to load, you’re going to lose a lot of visitors and fast!
2. Poorly coded and buggy website
Sites that are riddled with coding errors or broken links will likely annoy both potential buyers AND search engines. If search engines cannot crawl (read) your website, this will hurt your rankings too.
3. Duplicate / “thin” content across multiple URLs
Let’s face it, nobody likes seeing the same content over and over again on different websites. This can be a big problem if you have multiple pages that are all targeting the same topic. Not only will this confuse your visitors, but it can also hurt your site’s ranking potential with the search engines.
4. Outdated website design
A website that looks outdated will give your visitors the impression that your business is old fashioned as much as poor customer service would do so already! Make sure you are using the latest web design trends and technologies, and update your website design as needed.
5. Confusing or hard to navigate website
If your website’s visitors can’t find what they’re looking for or can’t easily navigate your website, they will leave immediately. Make sure all your text, graphics, and menu items are easily accessible from anywhere on the website.
6. Low-quality or irrelevant content
This is one of the biggest reasons why people will abandon a website. If your website is full of content that is poorly written, inaccurate, or just not relevant to what your visitors are looking for, they will leave. Make sure all your content is high quality, relevant, and easy to find.
If your website is experiencing any of these problems, it’s time to take a look and make some changes. By fixing these problems, you can improve your website’s usability, user experience, and ranking potential.
Fixing these problems may not be easy, but it is well worth the effort!
Now that you know the most common problems that can drive visitors away, be sure to avoid them by making the necessary updates. Your website will thank you for it!
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