An online store built to sell, not just display.
We design and build e-commerce experiences on WooCommerce and Shopify that turn browsers into buyers — with optimised checkout flows, fast load times, and conversion-driven product pages. UK-wide, with a London e-commerce team for clients who want one nearby.
E-commerce that's engineered for revenue.
We don't just build online stores — we build selling machines. Every product page, filter, checkout step, and post-purchase email is designed with one goal: maximising revenue per visitor.
WooCommerce & Shopify
Custom e-commerce builds on the platforms that power the majority of online retail. We choose the right platform based on your catalogue size, integrations, and growth plans.
Personalised Experience
Product recommendations, dynamic pricing, personalised email flows, and segmented promotions that make every customer feel like your only customer.
Results-Driven
Conversion rate optimisation, A/B tested checkout flows, and data-informed merchandising that systematically improves your store's commercial performance.
WooCommerce stores that outperform the competition.
WooCommerce powers over 25% of all online stores because of its flexibility and the WordPress ecosystem behind it. We build custom WooCommerce solutions that go far beyond a standard theme installation — from bespoke product pages and checkout flows to complex subscription and membership systems.
- Custom theme development optimised for e-commerce conversion
- Advanced product configurations, bundles, and variable pricing
- Subscription and membership systems with recurring billing
- Multi-currency and multi-language for international selling
- ERP, CRM, and accounting integrations (Xero, HubSpot, etc.)
Further Reading: Reducing Cart Abandonment & Enhancing Customer Retention
Shopify stores built for scale.
Shopify is the backbone of modern e-commerce for a reason — reliability, speed, and a checkout experience that converts. We build custom Shopify themes and apps that give your brand a unique storefront while leveraging the platform's battle-tested infrastructure.
- Custom Shopify theme development with Liquid templating
- Shopify Plus development for high-volume and enterprise merchants
- Custom Shopify apps for unique business requirements
- Migration from WooCommerce, Magento, or custom platforms
- Headless Shopify with Hydrogen/Oxygen or custom frontends
Turning more traffic into more transactions.
You don't always need more traffic — you need more from the traffic you already have. Our CRO process identifies and eliminates the friction points that stop visitors from buying, then systematically tests improvements until your conversion rate reaches its potential.
- Checkout flow optimisation to reduce cart abandonment
- Product page A/B testing for imagery, copy, and layout
- Trust signal placement — reviews, guarantees, security badges
- Upsell and cross-sell automation to increase average order value
- Post-purchase email flows for retention and repeat buying
From product catalogue to profitable store.
Discovery
Business model, product catalogue, integration requirements.
UX Design
Customer journey, product pages, checkout flow.
Build
Theme development, payment integration, shipping setup.
Content
Product photography, copywriting, SEO optimisation.
Launch
Testing, migration, go-live, monitoring.
Optimise
CRO testing, email automation, analytics review.
Shopify, WooCommerce or custom?
This decision determines more about your next three years than any design choice, and it is usually made for the wrong reasons — because an agency only builds one of them, or because a competitor uses one.
Shopify is the right default for most retail. Hosting, PCI compliance, checkout and payment reliability are solved problems you never think about again. You pay for that in monthly fees, transaction costs and a checkout you cannot fully control. If you sell reasonably standard products to consumers, this is usually the answer and we will say so.
WooCommerce earns its place when the rules are unusual — trade pricing, complex tax or shipping logic, subscriptions, configurable products, or a catalogue that has to stay in step with an ERP. You own everything and can change anything, at the cost of being responsible for everything.
Custom is for when commerce is a feature of a larger product rather than the product itself: marketplaces, multi-vendor platforms, or businesses where the transaction is genuinely unusual. It is the most expensive route and the correct one surprisingly rarely.
We build all three. That is the only reason our recommendation is worth anything.
What ecommerce builds actually cost.
Commerce budgets go on logic, not looks. Tax, shipping, inventory, payments and fulfilment are where the hours are.
Standard store — from £8,000
Custom design, a clean catalogue, standard payments and shipping. Suits most retailers who are not doing anything structurally unusual.
Complex commerce — £15,000+
Subscriptions, trade and tiered pricing, product configurators, multi-currency, or an ERP that must stay synchronised.
Platform migration — £45,000 ceiling
Our largest commerce engagements are replatforms. The work is rarely the storefront; it is data integrity, URL continuity and not losing rankings or orders mid-move.
Commerce projects fail in predictable places.
So the sequence is designed around the parts that actually go wrong — data, integrations and the failure paths nobody tests.
Discovery & data audit
Your catalogue, pricing rules, tax and shipping logic, and which system is the real source of truth. Usually the longest conversation and the most valuable.
Platform decision
Shopify, WooCommerce or custom, argued from your requirements. We build all three, so this is advice rather than a pitch.
Design
Category, product and checkout designed against real catalogue data — not three tidy sample products.
Build & integrate
Storefront, then the integrations. Stock, ERP and fulfilment connections built to alert someone when they break.
Migration & QA
Data moved, URLs mapped, redirects written, and the failure paths tested — declined cards, stock changing mid-checkout, double submits.
Launch & monitor
Deliberately outside a peak trading window, with monitoring on orders and revenue for the first fortnight.
The questions that decide your budget.
Ecommerce quotes vary wildly between agencies for the same brief, and it is usually because the agencies are answering different questions. These are the ones that actually determine cost — worth having answers ready before you speak to anybody, including us.
You are probably a good fit if:
- Who owns stock? If an ERP or warehouse system is the source of truth, the integration is the project and the storefront is the easy part.
- How unusual is your pricing? Trade tiers, quantity breaks, contract pricing and regional variation each add real work.
- How are products structured? Simple products are cheap. Configurable, made-to-order or dimension-priced products are not.
- Where does fulfilment happen? Third-party logistics, dropshipping and multi-warehouse each carry their own integration and edge cases.
- What is your peak? A store that must survive Black Friday needs different infrastructure from one with steady trade.
We are probably the wrong choice if:
- You sell standard products to consumers with no unusual rules — Shopify will likely serve you better and cheaper, and we will say so.
- You need the store live in three weeks. Commerce done properly does not compress well, and rushing it is how you launch a checkout that loses orders.
- Nobody internally can own product data. Migrations stall on catalogue quality far more often than on code.
We would rather have this conversation at the enquiry stage than discover it in week six, when it is expensive for both of us.