Case Study

DAS LAW LA

How we helped a Los Angeles personal injury law firm stand out in one of the most competitive legal markets in the country.

Web DesignWordPressSEOContent Strategy
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The Client

Meet DAS LAW LA

DAS LAW LA is a respected personal injury law firm known for its compassionate, client-first approach. Led by Derik Sarkesians — a graduate of Loyola Law School and an experienced attorney licensed across California — the firm has recovered millions in compensation for clients. His background in insurance defense provides a unique advantage, giving him insights that strengthen his advocacy for injured individuals and families.

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Personal Injury Law

Car accidents, slip and fall, medical malpractice, wrongful death — serving all of California

Loyola Law School

Graduate with insurance defense background

Los Angeles, CA

Serving the most competitive legal market in the US

The Challenge

Zero online presence in one of the most competitive markets in the US. In a city where firms spend aggressively on Google Ads and SEO, standing out requires more than a template site.

The Challenge

Zero online presence in one of the most competitive markets in the US.

When DAS LAW LA was first launching, they had no online presence whatsoever — no website, no search rankings, and no digital lead generation. In a market where personal injury firms spend aggressively on Google Ads and SEO, standing out requires more than a template website and a few blog posts. They needed a complete digital foundation built for long-term growth.

  • No existing websiteNo digital footprint of any kind when launching
  • Hyper-competitive marketLA personal injury is one of the most expensive search verticals in the US
  • Authority from scratchNeeded to build trust and credibility with zero online history
  • Lead generation focusRequired a conversion system, not just a brochure site
SEO Analysis

Keyword mapping across 50+ high-intent legal queries

Competitor Audit

Analysis of top 20 LA personal injury firms

Content Architecture

Practice area pages structured for search intent

Conversion Strategy

Every page designed to drive consultations

Our Solution

A conversion-optimised website with SEO baked in from day one.

We designed and built a professional, trust-building WordPress website engineered for lead generation. Every page was structured to answer the questions prospective clients ask, build credibility through case results and testimonials, and make it effortless to get in touch. We paired this with a comprehensive SEO strategy targeting high-intent keywords in the LA market.

  • Custom WordPress designFocused on trust and conversion — every element earns credibility
  • Practice area pagesTargeting high-intent search queries with structured content
  • Technical SEO foundationBuilt for local and organic rankings from launch
  • Lead captureForms with call tracking integration for attribution
  • Content strategyOngoing authority building through targeted legal content
Conversion-Optimised WordPress

Every page structured to answer client questions and drive consultation bookings

Local SEO

Google Business, citations, schema markup

Call Tracking

Attribution across every lead source

DAS LAW LA Website
DAS LAW LA Mobile

From zero to page one in a fiercely competitive market.

Page 1
Google Rankings Achieved
+520%
Organic Traffic Growth
3x
Lead Volume Increase
$0
Ongoing Ad Spend Required

Synmek is proficient in their craft, VERY responsive and will go the extra mile. Highly recommend!

Derik Sarkesians — Founder at DAS LAW LA

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