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Why Good Web Design Matters for Small Businesses


January 31, 2021

3 min read

Websites are for small businesses what business cards are for young entrepreneurs. If they are well-designed and carry a pinch of sophistication they show ambition, commitment, and hunger for success. On the other hand, if they look cheap, half-baked and poorly conceived they show laziness, disinterest, and incompetence.

There are a plethora of startups out there that advertise their services on poorly designed websites. Unsurprisingly, their inability to achieve commercial success matches their negligence on this matter. If you are looking for a competitive advantage over your peers, you should consider top-quality web design for your business.

Here are the essential benefits of good website design that your company can benefit from:

It attracts potential new clients

Nowadays, most of the interactions between companies and their clients have moved in the online medium. People who are interested in service first take a look at their website and sometimes their social media accounts before walking to their physical store or office.

Having an attractive, well-designed website is equal to having a neat and tidy shop for your small business. Potential new clients could be “walking in” at any time and decide whether to buy something or recommend your services forward depending on the impression that they get, and we all know just how much first impressions count.

To stay ahead of the competition you must ensure that your website is appealing to both returning customers and to the occasional passerby. In this regard, you should not be penny-pinching when opting for premium quality web design.

It creates brand awareness

Many entrepreneurs who are just making their first footsteps in the business have understandable haste for making a profit and letting the world know about their existence. Most of them choose to upload a poorly-designed website quickly and cheaply without considering the consequences.

Having an unattractive webpage for your company or one that uses a predefined WordPress template with minor modifications will not inspire trust in your company.

Your website should reflect your brand and act as a mirror for your trustworthy activity. It should support the quality of your services and products, and it must be easy to recognize. All these features are traits of outstanding web design made by professionals for professionals.

It summarizes what you stand for

Every small business that makes its entry on a market carries a set of principles or a creed that inspires and motivates its creators to reach their goals. These beliefs can easily make their way in the design featured on your website. A skilled designer can incorporate them into the graphics and the layout that appear on every page of your company’s directory.

The website that you present to your potential clients should be a relevant image of what you stand for and the high standards of quality that you employ for your products and services. Most users only spend a few seconds capturing the information that they receive when opening a webpage. Therefore, you have a limited time to impress, attract and establish a possible business relationship through visual content.

It creates a digital bond with your followers

Having a well-designed website for your startup company is also an effective way of creating a bond with your followers. Industry experts agree that most people have an emotional approach towards what they see online. They are more likely to engage in purchases or use of services if they like what they see, and if they can easily empathize with the message that they receive.

With a professionally created website, you can inspire confidence in your followers. In this regard, you should ensure that the directory is user-friendly, functional and easy to navigate. The entire experience should send a subliminal message that your company is easy to do business with and that it poses a minimal risk of disappointment.

It helps you become an industry authority

Effective web design legitimizes your business and has the power to make your company an authority in the niche or industry that you want to dominate. People who find your website easy to follow and a sender of powerful messages or relevant information are more likely to return just to see your take on a certain topic.

These users enhance the profitability of your business and make your investment in high-quality web design be worthwhile. Some of them may not necessarily revisit your website to purchase products or services, but to compare other companies’ offer to yours.

Their activity increases traffic to your website, which in turn cements your position as an industry authority. This endless positive loop is all due to putting a great effort in having a well-designed directory and offering top-of-the-line information that makes users return out of habit and deservedly-earned trust in your services.

Recommended Reading: Design tips to get more out of your website

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