The Benefits of Local Schema Markup for SEO
Schema markup is a powerful tool that significantly enhances your website’s visibility in search engines. It provides structured data that helps search engines understand the information on your website better, ultimately leading to improved search engine rankings and rich snippets. For local businesses, implementing Local Business Schema Markup means more visibility for your location, services, and contact information, all displayed in search results in a clear, easy-to-understand way.
Did you know that websites using schema markup can rank an average of four positions higher in search results compared to those without? This makes schema an essential tool for improving visibility and boosting your site’s organic traffic.
In this article, we’ll provide a step-by-step guide on adding Local Schema Markup to your WordPress website, including a detailed example of a Local Business schema. We’ll also explore some of the benefits of implementing schema markup, other types of schema to consider, and a few plugins you can use to simplify this process.
Recommended Reading: How Web Design Can Impact Your Search Engine Rankings

What is Schema Markup and How Does It Benefit SEO?
Understanding Schema Markup
Schema markup is a form of microdata added to your website’s HTML code to provide additional context about your content to search engines like Google. It allows search engines to interpret your website’s content more effectively, which can result in rich search results (like knowledge panels, star ratings, FAQ snippets, etc.).
Benefits of Schema Markup
- Enhanced Visibility: Schema markup enables your content to appear with additional context in search results, making it more attractive to users.
- Rich Snippets: Features like reviews, product availability, operating hours, and contact details are made more accessible through rich snippets.
- Local SEO Improvements: Local schema helps search engines understand where your business is located, resulting in better targeting for searches that use location-based keywords like “near me”.
- Higher CTR (Click-Through Rate): Rich results attract more users by making your listing stand out, ultimately leading to higher CTR and improved organic traffic.
Step-by-Step Installation of Local Business Schema Markup in WordPress
Step 1: Identify Key Information for Your Business
Accurate information is crucial to ensure that your schema markup is helpful and correctly understood by search engines, leading to optimal results in search rankings. Before implementing schema, gather all the essential details about your business:
Before implementing schema, gather all the essential details about your business:
- Business Name
- Business Address
- Phone Number
- Opening Hours
- Services Offered
Accurate information is crucial to ensure that your schema markup is helpful and correctly understood by search engines, leading to optimal results in search rankings.
Step 2: Generate Local Business Schema Markup
Here is an example of Local Business Schema Markup:
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Synmek Ltd.",
"url": "https://synmek.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "167-169 Great Portland Street 5th Floor",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "W1W 5PF",
"addressCountry": "UK"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44-203-488-4857",
"contactType": "customer service"
},
"openingHours": "Mo-Fr 09:00-17:00",
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.65107",
"longitude": "-79.347015"
}
}
This example contains key details about Synmek Ltd., such as the address, opening hours, and contact information.
Step 3: Adding Schema to WordPress Manually
To manually add schema markup to your WordPress homepage, follow these steps:
- Access the WordPress Editor: Navigate to the WordPress Dashboard, then click on “Pages” > “Home Page” and edit it.
- Add the JSON-LD Code: Switch to the text editor or HTML editor view.
- Paste the Schema Code: Insert the JSON-LD code in a
<script>
tag:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Synmek Ltd.",
"url": "https://synmek.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "167-169 Great Portland Street",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "W1W 5PF",
"addressCountry": "UK"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44-203-488-4857",
"contactType": "customer service"
}
}
</script>
- Update and Publish: Save and update the page to publish your changes.
Step 4: Validate Schema Markup
After implementing the schema, it’s important to validate it to ensure everything is correct. Use the following tools to check your schema:
- Google’s Rich Results Test: Google Rich Results Test helps verify if the schema markup is properly implemented and can generate rich snippets.
- Schema Markup Validator: Schema Markup Validator provides a detailed analysis to catch errors in your code.
Adding Local Schema Markup with WordPress Plugins
Using plugins to add schema markup is often much easier and more user-friendly for beginners, as it requires no coding knowledge. However, plugins may not provide the same level of customization and flexibility as manual schema markup implementation. It’s important to weigh these trade-offs based on your comfort level and your website’s specific needs. If you’re not comfortable adding schema markup manually, WordPress plugins can help simplify the process. Below are a few plugins that can automate schema implementation.
1. Yoast SEO
Note that some additional features are only available in the premium version, which may provide enhanced options for schema implementation.
Yoast SEO is a popular SEO plugin that also provides basic schema capabilities for local businesses. Using Yoast, you can:
Using Yoast, you can:
- Fill in business details such as name, logo, contact, and location.
- Automatically add JSON-LD schema based on these settings.
To use Yoast for local schema:
- Navigate to SEO > General > Company Info.
- Fill in the necessary business information and Yoast will handle the schema code generation.
Note that some additional features are only available in the premium version, which may provide enhanced options for schema implementation.
2. Schema & Structured Data for WP & AMP
This plugin allows you to create custom schema types, including Local Business.
- Install the plugin from the WordPress Plugin directory.
- Go to Structured Data > Schema Types.
- Select Local Business and fill in all the required fields, and the plugin will automatically generate the JSON-LD code.
3. WP SEO Structured Data Schema
Another popular plugin is WP SEO Structured Data Schema. This plugin allows you to:
- Add multiple schema types including Local Business.
- Customize each schema to add rich details about your business.
- Automatically apply schema across different posts or pages.
Plugins are often more beginner-friendly, but they might not provide the same level of flexibility as manually adding schema. It’s important to weigh the pros and cons based on your comfort level.
Other Types of Schema Markups to Consider
In addition to Local Business schema, there are other schema types you may want to add to your WordPress website:
1. Product Schema
If you are selling products on your website, using product schema helps to display product information such as name, description, price, and reviews directly on search results.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Web Development Package",
"description": "A full-service web development package for small businesses.",
"brand": "Synmek Ltd.",
"offers": {
"@type": "Offer",
"price": "1499",
"priceCurrency": "GBP"
}
}
2. FAQ Schema
Adding FAQ schema can help your website stand out in search results with expandable questions and answers:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What services does Synmek Ltd. offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Synmek Ltd. offers web development, design, and marketing solutions tailored to business needs."
}
},
{
"@type": "Question",
"name": "What are your business hours?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We are open from Monday to Friday, 9:00 AM to 5:00 PM, and Saturdays from 10:00 AM to 2:00 PM."
}
}
]
}
3. Review Schema
For businesses with client feedback, implementing review schema can highlight customer reviews in search results, increasing trustworthiness:
{
"@context": "https://schema.org",
"@type": "Review",
"author": "Jane Smith",
"reviewBody": "Synmek Ltd. provided excellent service and helped our company grow online.",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
}
Conclusion
Adding Local Schema Markup to your WordPress website is a straightforward and impactful way to improve your local SEO visibility. By adding structured data to your site, search engines will better understand your content and be more likely to present it in enhanced formats—such as local packs or rich snippets—which directly impacts click-through rates and organic traffic.
Whether you prefer manual installation or using a plugin, implementing local schema is well worth the effort. Beyond the Local Business schema, consider adding product, FAQ, and review schemas to give your website a significant SEO boost.
Use the steps and examples provided in this guide to help your business stand out online and attract more customers through effective structured data implementation. To get started, consider trying a simpler schema type like FAQ or review markup and gradually expand from there.
Recommended Reading: Ranking Your New Website in London: SEO Strategies from a Pro