Sofreh London
How we built a custom online ordering platform and brand experience for an authentic Persian restaurant in London.
Meet Sofreh London
Sofreh London is an authentic Persian restaurant bringing traditional Iranian cuisine to the heart of London. From slow-cooked stews to freshly baked bread, every dish reflects generations of culinary tradition. The restaurant quickly built a loyal following through word of mouth, but needed a digital presence that matched the warmth and authenticity of the dining experience.
Visit Website →Traditional Iranian dishes — slow-cooked stews, freshly baked bread, generations of culinary heritage
Serving the local community and delivery radius
Built entirely through word of mouth
Growing demand with no online ordering system. Phone-only orders during peak hours meant bottlenecks, missed orders, and frustrated customers.
Growing demand with no online ordering system.
Sofreh London's loyal customer base was growing, but they were handling all orders via phone and walk-in. During peak hours, this created bottlenecks, missed orders, and frustrated customers. They needed an online ordering platform that could handle takeaway and delivery orders, integrate with their kitchen workflow, and communicate order status to customers automatically.
- All orders manualPhone and walk-in only — no digital ordering capability
- Peak-hour bottlenecksMissed orders and frustrated customers during rush periods
- No digital menuCustomers couldn't browse or order online
- Limited search visibilityHard to find in local restaurant searches
Every order handled manually — no scale
Peak-hour orders lost to competitors with apps
30%+ commission on every delivery app order
No presence in local restaurant searches
A branded ordering platform that cuts out third-party fees.
We designed and built a custom WordPress website with a fully integrated online ordering system. Customers can browse the menu, customise their order, choose delivery or collection, and pay online. Order confirmations are sent automatically via email, and the kitchen receives real-time notifications. The system bypasses third-party delivery apps entirely, saving Sofreh thousands in commission fees.
- Custom online orderingReal-time kitchen notifications, delivery/collection toggle
- Interactive menuDietary filters, customisation options, beautiful food photography
- Automated notificationsEmail confirmations for order dispatch and delivery
- Local SEOGoogle Business Profile optimisation and review strategy
Browse → customise → checkout → kitchen notification → delivery tracking. Zero third-party fees.
Real-time order notifications to the kitchen
Google Business optimisation for local search
