That's So Cheesy
A marketing website for an LA cheese & charcuterie studio with a five-star Instagram following — designed to translate the visual brand they'd already built into a booking engine for weddings, showers, and private events.
Give a five-star Instagram brand a real digital home.
That's So Cheesy had spent five years in Studio City building a beautiful brand — the wordmark, the colour palette, the editorial Instagram grid — and 200+ events to back it up. Founder Anush Kirakossian came to us with one missing piece: a website. Quotes lived in screenshots. Date holds lived in her head. Planners who needed pricing in 30 seconds had nowhere to land.
Our job was to honour the brand she'd already built and translate it into a marketing site and booking engine that could carry the same weight as the boards she puts on the table.
A five-star Instagram following, a five-figure DMs inbox, and no website to convert either. Build a marketing site that earns the brand its existing audience already loves.
A homepage that does what an Instagram grid can't.
Instagram sells the vibe. The website had to do the rest — explain the tiers, capture the brief, and reassure a wedding planner that yes, this is real, yes, dietary needs are no problem, and yes, you'll get a proposal back inside 24 hours. We designed every section around a specific objection a real client raised in past DMs, and built it to feel like an editorial extension of the brand they already had.
- Editorial hero with scroll-scrubbed photo collageLayered photos drift apart on scroll — feels like flipping through a lookbook, not a website
- Three-tier pricing blockCharcuterie boxes from $25, boards & platters from $145, grazing tables from $45 / guest — set up to qualify the brief before the call
- Lookbook gallery + IG marqueeReal shots from real events, organised so the same photo never appears twice on a single scroll
- FAQ that answers what DMs actually askLead time, dietary, delivery radius, deposit terms — written from five years of inbox patterns
A custom event-request form built around the questions Anush actually needs answered before she can quote — vibe, dietary needs, headcount, budget, anything else.
A request form designed by a stylist, not a checkout.
Most contact forms are five fields and a black hole. Ours captures the eleven things Anush needs to send a styled proposal in under 24 hours — and nothing she doesn't. Anti-spam baked in, validated client-side and server-side, with branded transactional emails on both sides of the request.
- The right fields, in the right orderEvent type, date, headcount, budget, vibe, dietary needs, venue notes — structured so a proposal writes itself
- Anti-spam & rate-limitingHoneypot fields, time-on-page checks, and IP throttling — zero junk in the inbox since launch
- Branded transactional emailsAuto-reply to the client + structured request to Anush — both designed to match the website
- Mobile-first input UXNative date pickers, numeric keypads for guest count, friendly validation — most submissions come from a phone
Eleven fields tuned to Anush's quoting workflow — proposals out in 24 hours
Honeypot + timing + IP rate-limit
HTML transactionals on both sides
Native pickers, friendly validation
Client + server, accessibility-first
Five years of grids, recut for a homepage.
Anush's archive is over 1,500 photos deep — the work was already there, it just needed to be edited like a magazine. We pulled, sequenced, and lightly reprocessed eighteen hero shots; mapped them to specific page roles (hero collage, about, gallery, IG embed); and wrote alt text for every single one so the site is as accessible as it is photogenic.
- Curated 18-shot lookbookPulled from 1,500+ Instagram posts, edited for warmth, contrast, and consistency
- Photo mappingEvery photo mapped to a specific section so the same shot never appears twice on one scroll
- Hand-written alt textDescriptive, sensory, accurate — better for screen readers and better for search
5★ on Instagram with 200+ events styled across LA — the social proof was already there. We made sure every visitor to the website saw it inside the first scroll.
Surface the proof before the price.
We rebuilt how That's So Cheesy uses Instagram on the site itself: a six-tile feed grid embedded above the booking form, four hand-picked testimonials with venue context, and a stats strip ("200+ events styled across LA · 5★ on Instagram") in the hero. Visitors see the proof before they see the price.
- Embedded Instagram gridSix recent shots displayed as native tiles — links straight to @thatssocheesyyy
- Venue-tagged testimonialsReal quotes from Highland Park weddings, Silver Lake showers, Beverly Hills planners — context sells
- Hero stats strip"200+ events · 5★ on Instagram" placed above the fold to anchor every visit
- Local SEO foundationSchema markup, Google Business profile cleanup, and "Los Angeles charcuterie" keyword optimisation across the site
