Infographic: Website vs Social Media

Choosing between a website and social media presence for your business? We break down the key differences to help you make the right choice.

Brand Identity

• Website: Full control over design, layout, and user experience.
• Social Media: Limited customization; platform branding dominates.

Ownership and Control

• Website: You own your content and platform; no risk of sudden changes or bans.
• Social Media: Content is subject to platform rules, algorithms, and potential account suspension.

Professionalism and Credibility

• Website: A professional, custom domain builds trust and credibility.
• Social Media: Perceived as less formal, more casual.

SEO and Discoverability

• Website: Optimizable for search engines; drives organic traffic.
• Social Media: Limited search functionality; reliant on platform-specific algorithms.

E-commerce Capabilities

• Website: Comprehensive e-commerce solutions; control over the shopping experience.
• Social Media: Basic shopping features with limited functionality.

Data and Analytics

• Website: Detailed, customizable analytics for deeper insights.
• Social Media: Basic analytics with limited control over data.

Flexibility and Scalability

• Website: Easily expandable and adaptable to new technologies.
• Social Media: Limited by platform constraints; harder to scale.