Business • Research •
A Blueprint for Small Business Success
If you’re running a website, it’s important to drive traffic to your site in order to increase its visibility and potential traffic sources.
Here are eight ways to drive traffic today:
1. Establish a Strategy
Without a plan, it’ll be difficult to know which traffic-driving tactics are worth your time and resources. Take some time to research your target audience and what methods will work best to reach them.
2. Rank Your Website for the Right Keywords
Conduct keyword research to find out which terms your target audience is searching for, and then make sure your website is ranking for those terms.
3. Create Content That’s Useful and Eye-catching
Make sure your website content is both helpful and visually appealing. This will help keep visitors on your site longer, and increase the likelihood that they’ll share your content with others.
Recommended Reading: How To Build Your Small Business Credibility Using Content Marketing & Web Design
4. Use Social Media to Drive Traffic
Utilize social media platforms like Facebook, Twitter, and Google+ to drive traffic back to your website. Post links to your website content, and be sure to include share buttons on your site so that visitors can easily share your content with their networks.
5. Make Use of Google AdWords
If you have a website and would like to target specific demographics (e.g., location, age, gender), Google AdWords can be a helpful tool.
6. Implement Search Engine Optimization (SEO)
Optimizing your website for search engines will help ensure that your site appears first in results for relevant keywords.
7. Use Email Marketing to Convert Visitors into Customers
Offer visitors an incentive – like a free trial of your product or a discount code – in exchange for their email address. You can then use this email list to send out periodic updates and promotions.
8. Use Analytics to Measure Your Progress
Finally, it’s important to track your progress over time by using analytics tools. This will help you determine which traffic-driving tactics are working and which ones need to be tweaked or abandoned altogether.
With these eight tips, you can start driving traffic to your website and seeing results in no time! Just be sure to implement a strategy and track your progress so that you can continue to improve your results.
If you’re looking to start driving traffic to your website, these eight tips can help you get started. Be sure to research your target audience and what methods will work best to reach them, rank your website for the right keywords, and create compelling content that will keep visitors engaged.
By following these tips, you’ll be on your way to a successful website marketing campaign!
Need professional digital marketing advice?
Reach out to us today and see how we can help your business increase its’ visibility online throughout London and the UK. We offer a free consultation to explore your needs and find the best marketing plan for you!
